Shield [SHēld]
(Noun) It symbolizes defense and protection.
The campaign theme merges the concept of “Super” and “Shield” to create a new meaning, symbolizing participants are “Shielders,” who are well equipped with infection control knowledge and skills and possess “super defense” energy, working together to rigorously implement infection control measures for “prevention” of and “resist” to infectious disease outbreaks. Shielders strives collectively to protect the community.
Shieldy embodies an “Infection Control Team” head” from future who is charismatic, helpful, and with sense of justice. Adorned with futuristic tech gear: wearing a communication headset, donning protective attire, and wielding an infection control shield, symbolizing readiness to "prevent" and "resist" the spreading of infectious diseases at all times. Shieldy aims to bring contemporary infection control preventive knowledge and skills to mankind and is determined to lead the fight against infection battle.